CHALLENGE
We we’re was tasked to keep Fanta top-of-mind for the next generation of soda drinkers, break through the clutter on shelves, and celebrate the many different vibes of their eclectic Gen Z fans.
SOLUTION
From flavor-centric films to street-level communications to unlockable Snapchat content, every campaign element of “It’s A Thing” was made to feel discoverable, giving our audience something to take co-ownership of as they represent their favorite flavor of Fanta.
