CHALLENGE
I Am Not A Weapon is a social justice campaign and film series directed by Academy Award winning film director Kathryn Bigelow that aims to raise awareness to the plight of young women in Northeastern Nigeria who are affected by Boko Haram, the country’s militant Islamic extremist group. They needed an identity & hub to house these stories, and drive donations towards helping these women & others overcome Boko Haram.
SOLUTION
We partnered with Kathryn and her team as well as the International Rescue Committee to develop this campaign from the ground up and to launch it on the International Day of the Girl.
